Premium beard care created with naturally derived oils, rich conditioning ingredients, and the signature Midnight Crown™ experience.
Premium beard care made with thoughtfully selected, naturally derived oils, butters, and conditioning ingredients.
Introductory launch pricing — limited time.
Signature Beard Oil™
Conditions • Softens • Moisturizes • Tames Flyaways • Adds Natural Shine
Midnight Crown™: a dark, smooth, refined blend with warm musk, vanilla & cedar, and teakwood character.
Introductory launch pricing — limited time.
Signature Beard Oil™
Conditions • Softens • Moisturizes • Tames Flyaways • Adds Natural Shine
Midnight Crown™: a dark, smooth, refined blend with warm musk, vanilla & cedar, and teakwood character.
Introductory launch pricing — limited time.
Signature Beard Butter™
Moisture • Definition • Control • Smooth Finish
Midnight Crown™: a dark, smooth, refined scent profile with warm musk, vanilla & cedar, and teakwood character.
Introductory launch pricing — limited time.
Signature Beard Butter™
Moisture • Definition • Control • Smooth Finish
Midnight Crown™: a dark, smooth, refined scent profile with warm musk, vanilla & cedar, and teakwood character.
Introductory launch pricing — limited time.
Signature Beard Butter™
Moisture • Definition • Control • Smooth Finish
Midnight Crown™: a dark, smooth, refined scent profile with warm musk, vanilla & cedar, and teakwood character.
Pair Signature Beard Oil™ with Signature Beard Butter™ and save when you build the complete routine.
1 oz Signature Beard Oil™
+ 1 oz Signature Beard Butter™
A simple two-step Midnight Crown™ routine featuring the essentials for daily beard care. Pair Signature Beard Oil™ with Signature Beard Butter™ to help condition, soften, moisturize, and keep your beard looking polished.
Includes:
1oz Signature Beard Oil™
1oz Signature Beard Butter™
1 oz Signature Beard Oil™
+ 2 oz Signature Beard Butter™
A balanced grooming set for daily conditioning and control. The 1oz Signature Beard Oil™ helps nourish and soften, while the 2oz Signature Beard Butter™ adds lasting moisture and helps keep the beard smooth and manageable.
Includes:
1oz Signature Beard Oil™
2oz Signature Beard Butter™
2 oz Signature Beard Oil™
+ 2 oz Signature Beard Butter™
A fuller-size pairing created for a complete Midnight Crown™ grooming routine. The 2oz Signature Beard Oil™ and 2oz Signature Beard Butter™ work together to condition, soften, moisturize, and maintain a refined, healthy-looking beard.
Includes:
2oz Signature Beard Oil™
2oz Signature Beard Butter™
2 oz Signature Beard Oil™
+ 4 oz Signature Beard Butter™
The most complete Midnight Crown™ pairing, combining the larger Signature Beard Oil™ with the largest Signature Beard Butter™ size. Designed for customers who want maximum product on hand for consistent beard conditioning, moisture, and daily grooming.
Includes:
2oz Signature Beard Oil™
4oz Signature Beard Butter™
Start with a clean face and beard. Wash away leftover product, excess oil, sweat, dirt, dust, and everyday buildup, then pat the beard and skin dry before applying your grooming products.
A little goes a long way—especially for shorter beards.
Start with a small amount of Signature Beard Oil™ in your palms, created with a blend of naturally derived carrier oils. Rub your hands together to warm and evenly spread the oil—this is where the magic starts. Work it thoroughly into the beard and skin to moisturize, soften, condition, tame flyaways, and add a natural-looking shine. Add more only if needed. Then comb or brush through the beard to distribute the oil evenly from root to tip before moving on to Beard Butter.
Scoop a small amount of Signature Beard Butter, crafted with rich oils, butters, and waxes, into your palms and rub your hands together until the solid butter melts down into a smooth, lightweight, oil-like consistency. Once fully melted and evenly spread across your hands, work it through the beard from root to tip, then shape and style as needed for lasting moisture, definition, and control while helping keep the beard looking smooth, groomed, and polished.
New SLICC STYLE™ signature scents are on the way.
Targeted beard and mustache care designed to support a fuller, healthier-looking grooming routine.
Soft, Medium, and Strong hold options created for controlled styling, definition, and finish.
Texture, structure, and control with a clean matte finish.
A lighter styling option designed for softness, manageability, and everyday control.
Quick answers for getting the most out of your SLICC STYLE™ grooming routine.
Beard oil helps moisturize the skin beneath the beard while softening and conditioning the beard hair. It can also help reduce dryness, itchiness, and flaking while keeping the beard looking healthy and groomed.
Place a few drops in your palms, rub your hands together, then massage the oil through your beard and into the skin underneath. Finish with a beard comb or brush to help distribute it evenly from root to tip.
For most beards, daily use works well. Adjust the amount and frequency based on your beard length, skin dryness, climate, and how your beard feels.
You can apply it to a damp or dry beard. A slightly damp, towel-dried beard is a great time to apply oil because it helps distribute the product evenly and retain moisture.
Yes. Beard oil can be useful even during early growth because it also conditions and moisturizes the skin beneath the facial hair.
It can help when itchiness or flaking is related to dry skin by moisturizing and conditioning the skin beneath the beard.
Beard butter provides deeper conditioning for the beard hair. It helps soften coarse strands, reduce frizz, improve manageability, and provide control for flyaways while keeping the beard looking smooth and polished.
Beard oil is lighter and focuses on moisturizing the skin beneath the beard while conditioning the hair. Beard butter is richer and focuses more on deeper conditioning, softness, manageability, and control.
Yes. They work well as a system. Apply beard oil first, give it a moment to absorb, then follow with beard butter for additional softness, moisture, definition, and control.
Beard oil first, then beard butter. Layering the lighter product before the richer product helps each do its job without overloading the beard.
Start with a small amount and warm it between your palms until it melts into a smooth consistency. Work it through the beard from root to tip and add more only if needed. Longer or coarser beards may need a little more.
Not always. Shorter beards may be comfortable with oil alone, while longer, coarse, dry, or harder-to-control beards may benefit from using both.
SLICC STYLE™ was created around a simple idea: premium grooming should do more than look good on a shelf. The experience should feel intentional from the scent to the finish, with naturally derived oils and butters forming the foundation of the grooming routine.
The product, presentation, and routine all work together as one system.
Every SLICC STYLE™ order is prepared with care so your grooming essentials are protected before they leave us and arrive presentation-ready.
Get launch updates, limited-batch releases, restocks, and exclusive SLICC STYLE™ offers.
Questions about products, orders, returns, wholesale, or media? Reach the right SLICC STYLE™ inbox below.
SLICC STYLE™ is focused on premium grooming products, thoughtful formulas, and a polished experience from the product itself to the way it arrives at your door. Every detail is designed to support a consistent routine and the confidence that comes with looking and feeling put together.
Midnight Crown™ is the first expression of that standard — refined, distinctive, and made for the routine you choose to keep.